Commercial & Entertainment Company
JM Entertainment
Project Type
Branding Project
2 months
Tools
Adobe Photoshop
Adobe Illustrator
My Role
Branding designer
Deliverables
Logo
Brand identity
About JM Entertainment
JM Entertainment is a commerce and entertainment company based in Vietnam, primarily operating in the music industry. It was founded by singer Jang Mi. With a mission to create music that leaves a deep impact on the audience and conveys positive and vibrant messages, JM Entertainment takes pride in delivering high-quality entertainment experiences. The company aims to enrich cultural and entertainment aspects of people's lives.
Overview
Challenge:
The client needs to create a brand identity to achieve the following objectives:
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Differentiate the brand from trends in the industry.
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Position the brand as music for the young adult demographic (from 25 years old).
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Build a recognizable brand identity.
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Produce a modern and versatile logo system that is suitable for both print and digital applications.
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I was contacted by Jang Mi's company to undertake this project.
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Brainstormed and presented multiple ideas by identifying and positioning the brand through research and understanding the client.
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I took responsibility for the visuals and concepts throughout the entire project.
My Role
Process
Discovery
Based on the requirements and information provided by the client, I have come up with the following options for the brand materials:
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Option 1: A rose icon (symbolizing the name Jang Mi, the founder of the brand) combined with the logo type "JM Entertainment”.
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Option 2: The initials "JM" combined with the logo type "JM Entertainment”.
After researching the competitive landscape and the goals of JM Entertainment, I want the logo to be primarily simple, meaningful, and modern. The look should be:
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Modern
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Sophisticated
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Mature
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Musical
Concept Board
Mark exploration
I have used several icons related to music, rose playlist, sun (Jang Mi's fandom name), and lunar symbols... to be used for logo options.
Design
Option Demo
I created several demo versions through the proposal file for clients to review and approve options. After the options are approved, I will make further refinements to enhance the design.
Final Logo
The musical note symbol is prominently featured in the logo to emphasize music as the core essence and spirit of the brand. Additionally, I combined this symbol with the letters "JM" to create the brand logo.
Color Palette
The client desired a golden color. To enhance contrast and visual impact, I added black and dark yellow as complementary colors. The brand's color palette will be minimalist, exuding a sense of calmness and maturity.
Delivery
Thank you for scrolling!
If you have an idea or project you want to discuss, feel free to contact me ~